Project Overview: The folks at The Wakilisha Collection (TWC), an e-commerce site specializing in high-end African print suits and suit separates, reached out for help and consultation on a redesign of their website. TWC had grown frustrated after a few unsuccessful attempts with previous web developers, failing to have any consistent brand style and running into a number of functionality issues. The job here was to basically perform a total overhaul of the site from the ground up.
Branding, Website Redesign & Development
When the TWC team approached me, their website was a patchwork of outdated design elements and cluttered content as a result of having worked with multiple web developers.
As a rapidly growing high-end online clothing retailer, they found that their website didn’t function properly nor vibe with their intended vision. They faced the following challenges:
TWC’s goal was clear: they needed a website redesign that not only looked modern and appealing but also offered a seamless, user-friendly experience to boost sales and foster brand loyalty.
Given the challenges faced by The Wakilisha Collection, our primary objectives for the website redesign were:
Since we were leveraging WordPress for this site, we wanted to explore the possibilities in using the plugin FunnelKit to help resolve some of their existing issues with the purchasing process. FunnelKit is a sales funnel builder for WordPress and WooCommerce with conversion optimized templates, frictionless checkout, upsells/downsells and order bumps.
By achieving these objectives, we aimed to create a website that not only looks modern and appealing but also offers a seamless, secure, and user-friendly experience, ultimately driving higher engagement and sales for The Wakilisha Collection.
Divide this into clear stages to show your systematic approach:
To address the challenges faced by The Wakilisha Collection and achieve the set objectives, we introduced the following solutions and features, in large part, with help from client input:
