The folks at The Wakilisha Collection (TWC), an e-commerce site specializing in high-end African print suits and suit separates, reached out for help and consultation on a redesign of their website. TWC had grown frustrated after a few unsuccessful attempts with previous web developers, failing to have any consistent brand style and running into a number of functionality issues. The request here was to basically perform a total overhaul of the site from the ground up.
Given the challenges faced by The Wakilisha Collection, our primary objectives for the website redesign were:
By achieving these objectives, we aimed to create a website that not only looks modern and appealing but also offers a seamless, secure, and user-friendly experience, ultimately driving higher engagement and sales for The Wakilisha Collection.
Our approach followed a systematic, stage-by-stage process:
To address the challenges faced by The Wakilisha Collection and achieve the set objectives, we introduced the following solutions and features, in large part, with help from client input:
The redesigned site delivered measurable improvements across the board. Google PageSpeed Insights scores jumped from red (poor) to green (good), reflecting major gains in load times and Core Web Vitals. The streamlined checkout process and mobile-first approach created a significantly smoother shopping experience, positioning TWC for stronger conversions and sustained growth.
